Programmatic Advertising Training
Programmatic advertising is now the dominant form of monetization of publisher’s digital ad inventory. Yet, many publisher teams are leveraging automated systems without a true comprehension of how auctions, demand partners, and pricing models impact their monetization strategies. At AdYield Labs, we provide actionable education in programmatic advertising that is specifically geared towards publisher teams that wish to comprehend their monetization systems.
Our training programs are based on the practical world of publisher operations rather than theoretical constructs. Participants learn about the interactions between different components of the programmatic ecosystem, such as ad servers, header bidding, SSPs, and pricing strategies, within the context of a publisher ad stack. This helps them make better decisions about monetization strategies and build more robust programmatic revenue systems.
The training sessions are intended for digital publishers, ad operations, and monetization teams looking for more information on programmatic ad operations. The training could be done in the form of workshops or online programmatic training, depending on the requirements of the publisher team.
Programmatic Training for Publishers
Our core training program is designed to provide publisher teams with an understanding of programmatic advertising.
With this programmatic training program, participants can learn about auctions, demand partners’ competitions, and revenue performance based on configuration within the ad stack.
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Programmatic Training for Publishers
This program is led by Tanvi Singh, founder of AdYield Labs, who brings more than 12 years of experience working with programmatic advertising systems and publisher monetization platforms.