Programmatic Advertising Company
AdYield Labs is a programmatic advertising company that works with publishers, advertisers and media companies when it comes to practical matters of digital advertising. AdYield Labs provides monetization and advertising operations for publishers, manages programmatic media buying for advertisers and offers services for CTV advertising. Additionally, we provide training for professionals and groups that would like to learn the technology of digital advertising, rather than just a vocabulary used in the industry.
Our history in this sphere dates back to 2012. Since then, we have worked in various advertising ecosystems and accumulated experience in areas of ad operations, monetization, ad serving, auctions, demand management and campaigns. That experience has shaped the way we approach problems today.
There are many different advertising systems that could be employed by various businesses. A publisher could find that he has high demand for its services, but yet is unsatisfied with its profits. The advertiser could see that he has ongoing campaigns, yet cannot figure out where he loses money or what changes he has to make to the system. In some cases, it is a technical problem; in others, an operational one.
In any case, we begin with the existing reality and determine what has to be done next.
Programmatic Advertising Solutions for the Modern Advertising Ecosystem
An ad impression can pass through several systems before it reaches the person looking at a website, app or connected TV screen. There may be an ad server, an SSP or DSP, an exchange, a demand partner, an auction and several other processes involved along the way.
Understanding those connections matters. Changing one part of an advertising setup can sometimes affect another part, which is why we prefer to look at the complete picture before making recommendations.
At AdYield Labs, we provide programmatic advertising solutions and our work covers the supply side, the demand side and CTV advertising. In addition to this, we collaborate with individuals and entities looking to gain knowledge about how these systems work. This requirement can be a publisher who wishes to improve its monetization, an advertiser who has a planned campaign, or a company interested in connected television, among others.
The technology plays a key role here but it is just one aspect of the matter. The question here is whether this technology is being utilized properly and whether it is aiding the organization in reaching its goals.
Programmatic Advertising Services
Given the fact that our clients come from different sectors and backgrounds, there cannot be a universal process for all the engagements. The initial steps are always alike, namely understanding the existing environment, determining the problem and focusing on areas that really matter.
Supply-Side Programmatic
Helping Publishers Make Better Use of Their Advertising Infrastructure
AdYield Labs helps publishers assess their programmatic advertising setup, from demand partner arrangements to auction configuration and day-to-day ad operations. We focus on understanding the existing environment and identifying areas where improvements may be worth considering.
Our supply-side capabilities include SSP services, header bidding, yield optimization, supply path optimization, programmatic ad operations, monetization audits and consulting.
Demand-Side Programmatic
Reaching Audiences Through Programmatic Media Buying
AdYield Labs supports advertisers with programmatic media buying and campaign management. Our work considers campaign objectives, audience targeting, inventory selection and performance measurement.
Our demand-side capabilities include DSP services, programmatic media buying, campaign management, audience targeting, real-time bidding, campaign strategy and performance optimization.
CTV Advertising
Programmatic Advertising for Connected TV Environments
AdYield Labs helps businesses plan and manage CTV advertising with consideration for campaign objectives, intended audiences, available inventory and measurement requirements.
Our CTV capabilities include advertising strategy, programmatic CTV campaigns, audience targeting, CTV media buying, campaign planning, programmatic video advertising and performance optimization.
Programmatic & AdTech Training
Learn How Digital Advertising Systems Work
There is a difference between knowing what an SSP, DSP or ad server stands for and understanding what actually happens when an advertisement is delivered.
Our training is designed around that practical understanding. AdYield Labs provides training for individuals, professionals, teams and organizations covering areas such as ad serving, auctions, SSPs, demand partners, header bidding, Google Ad Manager, monetization, targeting, reporting and advertising operations.
The broader programmatic training and programmatic advertising course are intended for people who want to understand how the different parts of the ecosystem fit together. We also offer more focused training for particular platforms and channels.
Google Ad Manager Course
Google Ad Manager is an important part of many digital advertising operations, but learning where to click is only one part of working with the platform.
Our Google Ad Manager Course covers practical areas such as inventory, ad units, orders, line items, creatives, targeting, campaign delivery and reporting. The training also places GAM in the context of the wider programmatic workflow.
CTV Advertising Training
Our CTV Advertising Training is for professionals and organizations that want to understand connected TV advertising and how programmatic technology fits into this environment.
The training can be adapted to the participant’s existing knowledge and requirements.
Google AdSense Course
We also offer Google AdSense training for publishers and website owners who want to learn more about AdSense and website monetization.
For those who want a broader introduction, our Programmatic Training and Programmatic Advertising Course provide a more comprehensive route into the digital advertising ecosystem.
Who We Work With
The businesses we work with are not all at the same stage or dealing with the same problems. Some already have an established advertising operation; others are trying to understand where to begin.
Publishers & Media Companies
We work with publishers that rely on digital advertising revenue and need help understanding or improving their monetization environment.
Advertisers & Brands
We support advertisers that want to use programmatic buying to reach audiences and manage their digital media campaigns more effectively.
Digital Platforms
Digital businesses with their own advertising or monetization infrastructure can work with us when they need additional expertise.
Advertising & Media Teams
Internal teams can use our expertise when they need another perspective on advertising technology, operations or strategy.
Professionals & Organizations
We provide training for people who want practical knowledge of programmatic advertising, Google Ad Manager, CTV and other areas of AdTech.
Experience Since 2012
Knowledge Built Through Real Advertising Environments
The professional experience behind AdYield Labs as a programmatic advertising company dates back to 2012. Throughout the years, we have learned about various aspects of digital advertising – revenue generation, advertising operations, programmatic technology, and campaigns.
We have done projects for firms like Zee Media, The Tribune, Network18, Times Internet, Huella, AdCounty and other organizations.
The fact of operating within an advertising environment gives a different point of view than understanding how a platform works. One has to face revenues, deadlines, technological issues, campaigns and business needs simultaneously.
This knowledge is the one we use in our consultancy and trainings.
How We Work
Understand First. Then Act.
We don’t believe in changing an advertising setup simply because a particular platform, partner or tactic is popular.
Understand
First, we look at what the business is trying to achieve and how its current advertising environment is set up.
Assess
We then examine the relevant systems, processes and performance to work out where the real issue or opportunity lies.
Develop a Strategy
Once we have enough context, we decide what needs attention and which changes are worth making.
Implement
Where implementation is included, we put the agreed changes into practice while keeping the wider setup in mind.
Measure & Optimize
The work does not necessarily end when a change is made. We look at what happens afterwards and adjust the approach when the results suggest that something needs to change.
Why Choose AdYield Labs as Your Programmatic Advertising Company
Practical Experience. Clear Thinking. Real-World Perspective.
Experience Since 2012
Our experience in digital advertising and programmatic environments goes back to 2012.
Industry Experience
The professional experience behind AdYield Labs includes organizations such as Zee Media, The Tribune, Network18, Times Internet, Huella and AdCounty.
Practical Understanding
We focus on what happens inside real advertising environments, not just on definitions and platform terminology.
Independent Thinking
We don’t start with a predetermined answer. We first look at the situation and then decide what approach makes sense.
Cross-Disciplinary Knowledge
Our experience brings together monetization, advertising technology, media buying, operations and training.
Practical Training
Our training is designed to connect theory with the way advertising systems are actually used.
Let's Talk About Your Advertising Requirements
Got any problems with monetization with a publisher? Do you need help planning a campaign? Are you interested in CTV or do you need AdTech training for your team?
Let us know what you’re up to. We’ll review the requirement, understand the current situation, and see how we can help.
FAQs
What does a programmatic advertising company do?
A programmatic advertising firm operates within the sphere of technology and practices of purchasing, selling, managing, and optimizing digital advertisements. Based on the expertise of the company, this may involve publisher monetization, supply side platforms, demand side platforms, media buying, campaign management, targeting, and advertising operations.
What services does AdYield Labs provide?
The services provided by AdYield Labs include publisher monetization, Supply Side Platform Services, Header Bidding, Yield Optimization, Supply Path Optimization, Ad Operations, Monetization Audits, Consultancy, Demand Side Platform Services, Media Buying, and Campaign Management.
AdYield Labs operates in supply side programmatic, demand side programmatic, and CTV advertising.
Does AdYield Labs work with both publishers and advertisers?
Yes. We work with publishers and media businesses on monetization and advertising infrastructure, while also supporting advertisers with programmatic media buying and campaign-related requirements.
Does AdYield Labs provide CTV advertising services?
Yes. Our CTV work includes strategy, programmatic campaigns, audience targeting, media buying, campaign planning and optimization.
Does AdYield Labs provide programmatic advertising training?
Yes. Training can cover ad serving, auctions, SSPs, demand partners, header bidding, Google Ad Manager, monetization, targeting, reporting and advertising operations.
What does the Programmatic Training cover?
The training covers the different components of the programmatic ecosystem and how they work together. Depending on the training requirement, this can include auctions, ad serving, SSPs, demand partners, header bidding, Google Ad Manager, monetization, targeting, reporting and ad operations.
Who can take the Google Ad Manager Training?
Those who need practical knowledge on Google Ad Manager can consider taking this course. They include beginners, publishers, advertising professionals, and digital advertisers. This training focuses on topics like Inventory, Ad Units, Orders, Line Items, Creatives, Targeting, Delivery, and Reporting.
Does AdYield Labs offer CTV Advertising Training?
Yes. CTV Advertising Training is available for professionals and organizations that want to understand connected TV advertising and the role of programmatic technology in the CTV environment.
How long has AdYield Labs been in the advertising industry?
The professional experience behind AdYield Labs dates back to 2012, covering digital advertising, monetization, programmatic systems and advertising operations.