Programmatic Advertising Course
At AdYield Labs, we offer a Programmatic Advertising Course for professionals and beginners who want to understand what happens behind digital advertising today. Programmatic can look complicated when you first come across terms such as GAM, SSPs, header bidding, auctions and demand partners. The course brings these pieces together and explains how they work in relation to one another. It is suitable for someone starting from scratch as well as for people already working in advertising, ad operations, publisher monetization or digital media.
What You Will Learn
A large part of learning programmatic advertising is understanding how the different parts of the system connect. The course starts with the programmatic ecosystem and then moves into the areas that professionals deal with when working with advertising inventory and revenue. We cover programmatic auctions, demand competition, SSPs, header bidding, supply paths, inventory management and ad serving, along with the pricing and monetization decisions that affect digital advertising revenue.
Google Ad Manager is also covered as part of the learning. Along with the platform itself, we look at the role of the ad server in managing inventory, delivering campaigns and supporting programmatic workflows. Ad operations and common operational issues are included as well, so participants can develop a clearer picture of what happens beyond the terminology.
Learn Programmatic Advertising Online
The online programmatic advertising course is conducted through live sessions rather than being limited to a collection of recorded lessons. You can ask questions during the session, discuss a particular advertising setup and spend more time on areas that are relevant to your work or level of experience.
Individual sessions, small groups and company sessions are available. This also makes the course suitable for organizations that want members of their advertising, ad operations or revenue teams to learn together. Since the sessions are conducted online, participants can join from different locations and countries.
Programmatic Advertising Course for India and Global Learners
AdYield Labs works with learners and businesses in different markets, so the course is not limited to India. Participants from India can join online, as can professionals and beginners from other countries who want to learn about programmatic advertising.
If you are searching for a programmatic advertising course in India, you can take the course without having to travel to a physical location. For companies and organizations, we can also arrange physical sessions when an in-person format works better for the team.
Google Ad Manager and Programmatic Advertising
Google Ad Manager is one of the important areas covered in the course. We look at how inventory is organized in GAM, how orders and line items work, how targeting and creatives are handled, and how delivery and reporting fit into the overall ad-serving process.
The aim is not simply to go through a list of GAM features. Participants also need to understand where GAM sits within a wider programmatic setup. That means looking at the connection between inventory, ad serving, demand, auctions and monetization.
Who Should Take This Course?
You do not have to be an experienced programmatic professional to join. Someone coming into digital advertising for the first time can use the course to understand the basic structure of the industry and the terminology used in everyday work.
It is also relevant for professionals currently working in the fields of ad ops, publisher monetization, digital advertising, media, revenue management, and so forth. Even if you have some experience dealing with advertising systems, but you do not fully understand all the components of the programmatic process, this course will help to see how all the pieces fit together.
Course Format, Duration and Fee
The course is available through live online sessions and can be arranged as one-to-one learning, small-group sessions or a customized program for a company. Physical training is also available for organizations and companies that prefer to have their teams trained in person.
The fee depends on the format and number of participants. When a group joins together, the price per person comes down, which can make the course more suitable for companies that want to train several members of their team.
Certificate of Course Completion
After completing the course, participants receive a Certificate of Course Completion from AdYield Labs. It provides a record of having completed the course and covered its programmatic advertising curriculum which will help you prove your skills.
Learn From Experience Since 2012
AdYield Labs has been working in the digital advertising and programmatic advertising field since 2012. The course is led by Tanvi Singh, Founder of AdYield Labs, and participants have the opportunity to interact directly during the sessions.
The focus is on understanding the actual relationship between the different parts of programmatic advertising. Once you understand how the ad server, inventory, auctions, demand partners and monetization fit together, many of the terms that initially seem complicated become much easier to follow.
Start Your Programmatic Advertising Course
If you would like to discuss the course, individual learning, group pricing or training for your organization, get in touch with AdYield Labs.
Phone: +91-9899068784
Email: contact@adyieldlabs.com
FAQs
Is programmatic advertising in demand?
Programmatic advertising is widely used in digital advertising, and knowledge of the programmatic ecosystem is relevant to roles in ad operations, publisher monetization, digital media and advertising technology.
What will I learn in a programmatic advertising course?
The curriculum covers the programmatic ecosystem, Google Ad Manager, ad serving, auctions, SSPs, demand partners, header bidding, supply path, inventory, pricing, monetization and ad operations.
Is this programmatic advertising course available online?
Yes. Live online sessions are available for individuals, small groups and company teams. Physical sessions can also be arranged for organizations and companies.
Who should take this programmatic advertising course?
The course is suitable for beginners as well as professionals working in digital advertising, ad operations, publisher monetization, revenue management and media businesses.
Do I need prior experience to take the course?
No. Beginners can join the course. Existing professionals can also use it to develop a better understanding of the programmatic systems and processes they work with.
Does the course include Google Ad Manager?
Yes. Google Ad Manager is covered as part of the course, including inventory, ad serving, orders and line items, targeting, creatives, delivery, reporting and programmatic workflows.
Will I receive a certificate after completing the course?
Yes. Participants who complete the course receive a Certificate of Course Completion from AdYield Labs.