Programmatic Advertising Training
At AdYield Labs, we offer programmatic training for professionals, publishers, media companies, advertising teams, and businesses that want to understand what happens behind programmatic advertising. While it may be easy for people to become familiar with the names of various platforms and technologies, it is difficult to grasp how they all come together. Our training encompasses the whole picture, from auctions and demand partners to advertising, from supply side platforms and header bidding to inventory and monetization.
The sessions are built around discussion and practical understanding rather than a list of definitions. We explain how the different parts of a programmatic setup connect with each other, why publishers and advertisers use different platforms, and how decisions about inventory, demand, pricing, and monetization fit into the wider setup. There is also room to discuss questions from your own work, so the training can be more relevant to the way you actually deal with programmatic advertising.
Programmatic Training
Our programmatic training is aimed at providing participants with a detailed insight into the functioning of the programmatic advertising ecosystem as well as at explaining how various components of this ecosystem fit into an advertising framework. We address such issues as Google Ad Manager, ad serving, inventory management, programmatic auction, SSP and demand partners, header bidding, supply path, pricing, monetization, and revenue operations. Instead of treating these issues separately, we try to show how they relate to one another and how each of them affects the functioning of the ecosystem in terms of advertising delivery and monetization.
Our training can be beneficial for both novice professionals and people who work in such fields as advertising operations, publisher monetization, and digital media. For novice professionals, it creates a solid foundation regarding how the ecosystem functions and how related workflows operate. For experienced professionals and professional teams, our discussion may focus on more advanced issues such as auction dynamics, demand competition, ad serving, monetization, and operational workflow
What Does the Programmatic Training Cover?
The training covers the main components of the programmatic advertising ecosystem and how they work together within an advertising setup. Rather than studying each platform or technology in isolation, the sessions explain how auctions, ad serving, demand, supply, inventory and monetization connect to one another.
The main areas covered include:
Programmatic Advertising Ecosystem — understanding the major components of programmatic advertising and how they interact.
Google Ad Manager (GAM) — understanding ad serving, inventory management and programmatic workflows.
Programmatic Auctions — understanding how auctions work and how demand competition fits into the advertising process.
SSPs and Demand Partners — understanding the role of supply-side platforms and demand partners within the ecosystem.
Header Bidding — understanding how header bidding fits into the wider programmatic setup.
Supply Path — understanding how supply moves through the programmatic ecosystem.
Pricing and Monetization — understanding how pricing decisions and monetization affect advertising revenue.
Revenue Operations — understanding the operational processes involved in managing and monetizing programmatic advertising.
Ad Serving and Delivery — understanding how advertising is delivered through the relevant systems and workflows.
The depth of each topic can vary according to the participant’s experience and requirements. Beginners can use the training to establish a foundation in the programmatic ecosystem, while experienced professionals and teams can spend more time on areas such as auction dynamics, demand competition, monetization and operational workflows.
Our Programmatic Training Course
Our programmatic training course is intended for people who want more than a basic introduction to programmatic advertising. It provides a structured way to understand the industry, while leaving enough room to discuss the systems and situations that are relevant to the participant.
Topics may include programmatic auctions, demand competition, ad server workflows, SSP relationships, header bidding, supply paths, monetization, and revenue operations. For a company or organization, the course can be arranged around the team’s existing knowledge and the type of programmatic setup they work with.
Online Programmatic Training
All our training is delivered online, through live sessions rather than pre-recorded lessons. This means participants can speak directly with the trainer, stop to ask questions, and spend more time on a subject when something needs further explanation. One-to-one training, small-group sessions, and sessions for company or organization teams are all available.
The usual duration of our online programmatic training is around one month. The exact schedule depends on the training requirement and the topics being covered, particularly when a company or organization wants a customized program for its team.
Google Ad Manager (GAM) Training
Google Ad Manager is a major part of the advertising setup for many publishers, and GAM training is one of the specialist areas we offer. Sessions can cover the parts of GAM that professionals encounter in their regular work, including inventory, ad serving, orders and line items, targeting, creatives, delivery, reporting, and programmatic workflows.
The idea is to understand not only where different features are found in Google Ad Manager, but also how they relate to the wider advertising setup. If you are looking specifically for dedicated training in this area, you can learn more about our Google Ad Manager Course.
CTV Advertising Training
CTV has its own advertising environment and is another area in which programmatic technology is being used. AdYield Labs offers CTV advertising training for professionals, companies, and organizations that want to understand programmatic advertising and monetization in connected television.
The sessions can introduce the CTV ecosystem and the way programmatic advertising is used within it. Where CTV is a particular requirement, the training can be tailored around the participant’s existing knowledge and the subjects they want to understand in more detail.
Learn From 15 Years of Experience
The training is based on 15 years of experience in digital advertising, programmatic systems, publisher monetization, and advertising operations. That experience is reflected in the way subjects are discussed during the sessions, particularly when a concept needs to be connected to an actual advertising or monetization workflow.
Instead of regarding the term “programmatic” as something that can be comprehended solely through understanding terminology, we examine what occurs in the systems and why certain aspects of the system matter. Participants are thus able to pose practical questions and gain insight into the reasoning behind certain processes.
Meet Your Trainer — Tanvi Singh
The training is provided by Tanvi Singh, the founder of AdYield Labs, who has 15 years of experience in the field of digital advertising and programmatic monetization. She interacts directly with the participants of the session and answers all their questions in case there are some problems or specific topics that are relevant for them.
Personal communication is very important during the process of training. It means that it is possible to move slowly and to delve into some special issues that might be interesting to the participant and his/her team.
Who Is Programmatic Training For?
This training is relevant for those who work in ad operations, programmatic advertising, publisher monetization, digital media, advertising, and revenue management. This training may be useful for a beginner who would like to know about programmatic ecosystem before working with programmatic systems.
We also conduct trainings for corporations and organizations. The group may wish to learn about programmatic advertising in general, or there may be special needs concerning ad operations, monetization, Google Ad Manager, or other components of their advertising environment. In such situations, it makes sense to conduct sessions according to specific needs of the group rather than follow exactly the same materials for everyone.
Training Fee and Duration
The training fee is $300 USD per person and the usual duration is approximately one month. The schedule can be discussed before the training begins, particularly where the participant has a specific area they want to spend more time on.
Companies and organizations can also get in touch if they are looking to train a group or team. Customized arrangements and pricing can be discussed according to the number of participants and the subjects they want included.
Certificate of Course Completion
A Certificate of Course Completion is provided to participants after they complete the programmatic training. This confirms completion of the training provided by AdYield Labs.
Start Your Programmatic Training
If you are looking for programmatic training that gives you time to understand the systems, ask questions, and discuss how programmatic advertising works beyond the basic terminology, you can get in touch with AdYield Labs. Training is available for individual professionals as well as companies and organizations, and the sessions can be arranged according to the participant’s level and requirements.
Contact AdYield Labs to discuss your training requirements.
Contact us at:
Phone: +919899068784
Email: contact@adyieldlabs.com
FAQs
What skills are needed for programmatic?
There is no necessity to be technically or advertisement savvy in order to start learning about programmatic advertisements. Any beginner would only need to have knowledge about digital advertisements, computer, and spreadsheets. However, as you advance in your learning journey, you will learn other important skills like GAM, DSP, SSP, Ad Exchanges, Programmatic Auctions, Targeting, Campaigns, Reporting, Yield Optimization, and Troubleshooting. For anyone with some knowledge of digital marketing, advertising, or ad operations, programmatic courses can be helpful.
What is programmatic training?
Programmatic training is a way to learn how the different parts of programmatic advertising work, including auctions, ad serving, SSPs, demand partners, header bidding, Google Ad Manager, monetization, and advertising operations. The depth of the training depends on the participant’s experience and requirements.
Is your programmatic training online?
Yes. The training is conducted online through live sessions. However, visits are avialbel for organizations and companies.
How long is the training?
The usual duration is approximately one month. The schedule can vary depending on the topics included and whether the training is for an individual or a company team.
How much does the training cost?
The fee is $300 USD per person. Companies and organizations can contact us to discuss training requirements for their teams.
Does the training include Google Ad Manager?
Yes. Google Ad Manager can be covered as part of the training, including inventory, ad serving, orders and line items, targeting, creatives, delivery, reporting, and programmatic workflows.
Do you offer CTV advertising training?
Yes. We offer CTV advertising training for professionals, companies, and organizations that want to understand programmatic advertising and monetization in connected television.
Who conducts the programmatic training?
The training is conducted by Tanvi Singh, founder of AdYield Labs, who has 15 years of experience in digital advertising, programmatic systems, and monetization.
Do you provide training for companies and organizations?
Yes. AdYield Labs provides training for companies and organizations, including sessions designed specifically for teams. The content can be adjusted to suit the team’s knowledge and requirements.
Will I receive a certificate?
Yes. Participants receive a Certificate of Course Completion after completing the training.
Can the programmatic training be customized?
Yes. The content and structure can be adjusted according to the participant’s experience, role, and learning requirements. Customized training is also available for companies and organizations.