Programmatic Advertising Services
AdYield Labs provides programmatic advertising services for publishers, advertisers and media businesses. We work across supply-side programmatic, demand-side programmatic and CTV advertising. The work can be very specific, such as reviewing an SSP or managing a campaign, or it can involve looking at the wider advertising setup.
Programmatic advertising has a lot of pieces to it. It could be that the publisher works with an ad server, multiple SSPs, Header Bidding, and multiple demand partners. The advertiser could use a DSP for various audiences, bids, and campaign settings. Of course, there will be reporting, troubleshooting, and day-to-day operations.
When there are some problems, it is not clear which component should be checked. Adding another partner does not have to be the solution. It could be that some settings need to be changed or that some demand partners do not deliver as expected.
We try to take a look at your current setup and make our decisions based on that. Once we know the setup and the goals of the business, we can define what needs to be done.
Supply-Side Programmatic Services
Publisher monetization can get complicated when more platforms, partners and processes are added over time. SSPs, header bidding, pricing, auctions and ad operations all have to work together.
Our supply-side programmatic services cover the main areas involved in that work.
SSP Services
Support with reviewing SSP arrangements, demand connections and the way platforms fit into a publisher’s advertising setup.
Header Bidding Services
Assistance in setting up header bidding solutions, partner setup, wrappers, auctions, and timeouts.
Programmatic Yield Optimization
Review inventory, demand, price and auction results to look for ways to improve.
Supply Path Optimization
Evaluate the pathways for how programmatic demand gets to publisher inventory and assess the supply chain setup.
Programmatic Ad Operations
Support on advertising setups, delivery problems, reporting, and the daily operations of programmatic platforms.
Programmatic Monetization Audit
A systematic evaluation of a publishing company’s advertising structure in order to identify problems, analyze performance, and prioritize further study.
Programmatic Consulting
Technology advice that is independent and relates to programmatic, demand partners, and monetization.
Advertising & Monetization Strategy
Help publishers in determining their overall advertising strategy and making choices that suit their needs.
Demand-Side Programmatic Services
Programmatic ad buying allows advertisers access to vast amounts of digital media inventory. It also involves decisions on the audiences, bids, inventories, budgets, and deliveries of campaigns.
Our demand-side programmatic work covers the buying and campaign side of that process.
DSP Services
Support with DSP setup, platform configuration and the management of programmatic buying activity.
Programmatic Media Buying
Control programmatic media buys by aligning them with the objectives of the campaign, demographic groups and budget.
Programmatic Campaign Management
Campaign delivery, budgets, targeting and tweaking should be controlled on the basis of the performance data.
Audience Targeting
Select the appropriate target audiences in line with the objectives of the campaign.
Real-Time Bidding
Help with comprehending and handling the bidding strategy used to buy digital advertising space via auctions.
Campaign Strategy
Develop the campaign strategy taking into account the goals, audience, budget and inventory/buying strategies.
Performance Analysis and Optimization
Analyse the campaign coverage in order to identify any weaknesses and make decisions regarding potential changes.
CTV Advertising Services
CTV is different from traditional television, but it is not quite the same as ordinary digital advertising either. It brings television viewing together with digital advertising technology and audience targeting.
AdYield Labs provides CTV advertising services covering strategy, programmatic CTV campaigns, audience targeting, media buying, campaign planning and optimization.
Strategy for CTV Advertising
Develop strategies according to the objectives of the advertiser, target audience, budget, and the existing inventory.
Programmatic CTV Campaigns
Deliver planning, buying, management, and optimization of CTV advertising campaigns.
Audience Targeting
Examine the target audience and the tools that can be used in the process of audience targeting within CTV campaigns.
Media Buying for Connected TV
Plan and manage CTV media buys in accordance with the goals of the campaign, inventory, and budget.
Campaign Planning
Work together to make sure that the goals of the campaign, target audience, budget, inventory, and measurement are aligned before starting the campaign.
Programmatic Video Advertising Campaigns
Help in planning and optimizing programmatic video campaigns.
Performance and Optimization of the Campaign
Analyze the statistics of the delivery and performance to determine if any changes are necessary.
Choosing the Right Programmatic Advertising Services
Not every business needs the same thing.
A publisher might need an SSP review. Another may have a header bidding problem. An advertiser may need help with a DSP campaign, while a media business may simply want someone to look at its existing setup before making a decision.
That is why we do not start by assuming what needs to be changed. We first understand the situation and then decide which programmatic advertising services are relevant.
Working With Your Existing Advertising Setup
You do not have to replace your current advertising technology to work with AdYield Labs.
We can work with existing SSPs, DSPs, ad servers, demand partners, header bidding systems and reporting arrangements. We can also work alongside an internal ad operations team.
Sometimes the requirement is small. Sometimes it involves a larger part of the setup. We can work around what is already there and focus on the part that needs attention.
Discuss Your Programmatic Requirements
If something in your programmatic setup is not working as expected, or you are considering a new campaign, platform or approach, tell us what is going on.
Contact AdYield Labs to discuss your programmatic advertising requirements and learn more about our programmatic advertising services.
AdYield Labs
✉️ contact@adyieldlabs.com
📞 +91-9899068784
FAQs
What would the engagement in programmatic advertising services involve?
That depends on what has to be done. We will begin the project by reviewing the current state of the advertising system, examining the campaign or monetization data or addressing a certain issue. The process then will depend on the particular task and may include implementation, management, optimization or strategy.
Can the programmatic advertising services be offered for a particular need?
Yes, they can. A business does not necessarily have to use all the services offered by AdYield Labs. It could be that just one need is being addressed, and the engagement is tailored to it, regardless of the area – advertising system, campaign, monetization or strategy.
In what ways are the programmatic advertising services different for publishers and advertisers?
They are different because their objectives are different. Publishers usually care about inventory, demand, auction and monetization, whereas advertisers focus on audience, inventory purchasing, campaigns and their performance. Hence, the services will be different in order to help a particular side of the ecosystem.
What else can be considered part of programmatic advertising services apart from technology?
There are many aspects to consider when we talk about programmatic advertising. Campaigns, operations, demand relationships, inventory, reporting and how things are set up can influence the outcome of the whole process. So our programmatic advertising services can consist of not only technology but also operations, strategy and optimization.
How to know what programmatic advertising services to use?
Based on the existing system, business goal and problem, we can understand what kind of service it will be or what combination of areas should be taken into account. It’s better to understand that beforehand.