Google Ad Manager Course
At AdYield Labs, we offer a Google Ad Manager Course for people who want to understand GAM beyond the basics and learn how it is used in real advertising operations. This course is good for both beginners and those already working in publishing, digital advertising, ad ops, or ad revenues. Rather than going through the feature points without any background information, we’ll see how inventory, campaigns, line items, creatives, targeting, delivery, and reporting all come into play within Google Ad Manager.
What You Will Learn in the Google Ad Manager Course
There is a lot inside GAM, and knowing what each option does is only the starting point. The course takes you through the parts that matter when you are actually working with an ad server.
You will learn about inventory and ad units, orders and line items, creative setup, targeting, campaign delivery and reporting. We also discuss how different settings can affect delivery and how to look at a campaign when something is not delivering as expected.
Another part of the course is understanding where GAM fits into programmatic advertising. We cover the connection between the ad server, advertising inventory, demand, auctions and publisher monetization so that GAM does not feel like a separate system with unrelated features.
Google Ad Manager Course Online
The Google Ad Manager Course Online is conducted through live sessions. Rather than watching a fixed set of recorded videos, participants can interact during the training, ask questions and discuss situations they come across in their own work.
The sessions can be arranged for an individual, a small group or an organization’s team. Online training also means participants can join from different cities and countries without having to travel to a training centre.
Google Ad Manager Training
Our Google Ad Manager Training is designed for both newcomers and people who already have some experience with digital advertising. For those who want to build a broader understanding of the programmatic advertising ecosystem, our programmatic training covers the wider concepts and workflows beyond Google Ad Manager. Someone new to GAM can start with the basic structure of the platform, while an experienced ad operations professional can spend more time on specific workflows, delivery issues and reporting.
The content can also be adjusted according to the needs of a company. For example, a publisher team may need more time on inventory and monetization, while an ad operations team may want greater emphasis on campaign setup and delivery.
Learn Google Ad Manager Practically
If you want to learn Google Ad Manager, it helps to see how the different parts of the platform connect. Creating an ad unit, setting up a line item or uploading a creative is relatively straightforward when considered individually. The challenge often comes when these elements have to work together for a campaign to deliver correctly.
That is why the training uses practical advertising situations alongside the explanation of GAM features. The objective is to give participants a working understanding of the platform that they can carry into their day-to-day responsibilities.
Who Can Take the Course?
This course is very useful for publishers, ad ops professionals, digital advertising teams, media companies and those associated with advertising revenues. The course is also ideal for beginners who may be thinking about getting into the world of programmatic advertising or need to learn about publisher ad serving.
It is possible for companies to enroll a number of employees at one time for the training course, which is customized according to their needs.
Meet Your Trainer
The training is led by Tanvi Singh, Founder of AdYield Labs. AdYield Labs has been working in digital advertising and programmatic advertising since 2012 and has worked with several established organizations in the industry.
The experience behind the training is reflected in the way the course approaches GAM. The aim is not simply to explain where a particular setting can be found, but to help participants understand why it is used and how it affects advertising operations.
Fee, Duration and Training Format
The Google Ad Manager Course costs $300 USD per person. Training is conducted online through live sessions, while physical visits are available for organizations and companies that want their teams trained in person.
For group bookings, the price per person comes down depending on the number of participants and the requirements of the organization. The duration can also be discussed according to the level of the participants and the areas they need to cover. However, most of our training programs last around a month.
Google Ad Manager Certificate of Course Completion
Participants receive a Certificate of Course Completion from AdYield Labs after completing the course. This provides a record of completing the Google Ad Manager training offered by AdYield Labs.
For more information contact us at:
Phone: +91-9899068784
Email: contact@adyieldlabs.com
FAQs
How to learn Google Ad Manager
You can learn Google Ad Manager by studying its core features and practicing how publishers manage inventory, create ad units, set up orders and line items, configure creatives and targeting, and analyze delivery and reporting. A structured Google Ad Manager Course with practical examples can help you understand how these features work together in real-world advertising operations.
What is Google Ad Manager used for?
Google Ad Manager is used to manage digital advertising inventory, campaigns, ad delivery and reporting. It is widely used in publisher and digital advertising operations.
Who can take a Google Ad Manager Course?
Beginners, publishers, ad operations professionals, digital advertising teams and media businesses can take the course. Previous GAM experience is not required.
Is the Google Ad Manager Course available online?
Yes. The course is delivered through live online sessions. Physical training can also be arranged for organizations and companies.
Do I need experience with Google Ad Manager?
No. Beginners can start with the fundamentals. Participants who already use GAM can focus more heavily on the areas where they need practical guidance.
What will be taught in the course?
In the course, students will learn about inventory, ad units, orders, line items, creatives, targeting, campaign delivery, reporting, and the relationship between GAM and programmatic advertising.
What is the cost of the course?
The price of the course is $300 USD for each individual. The group training program is less expensive per individual depending on how many people participate in the training program.