CTV Advertising Training
CTV Advertising Training at AdYield Labs is designed to help individuals or advertising teams that are starting out and need to learn more about the place of connected television within the digital advertising world. CTV is a mixture of traditional TV, streaming, and digital advertising, and this might seem to be a complicated topic when getting started. However, our training helps to grasp the basic aspects of CTV in practice.
What You Will Learn in CTV Advertising Training
The training begins with the basics and then moves into the advertising side of connected TV. We look at how CTV inventory is created and sold, how advertisers reach viewers, and how different parts of the programmatic ecosystem interact with each other.
Topics can include CTV inventory, ad formats, audience targeting, programmatic buying, ad serving, measurement and monetization. The amount of time spent on each subject depends on the participant’s background and what they want to get from the training.
For someone new to CTV, this provides a foundation before moving into more advanced subjects. Someone already working in digital advertising can spend more time on the areas that are relevant to their role.
CTV Advertising Course
The CTV Advertising Course is conducted through live online sessions. You can ask questions as the session progresses, discuss a particular situation and spend more time on a topic when it needs further explanation.
We work with individuals as well as small groups and company teams. For organizations, the course can be adjusted around the team’s existing knowledge and the type of work they do. A media team, for example, may have different requirements from an ad operations or publisher monetization team.
The fee is $300 USD per person. If several people from the same company join together, the price per person comes down.
Learn CTV Advertising
If you want to learn CTV advertising, it helps to understand how connected TV relates to the rest of digital advertising. CTV is not simply another video format. There are different players involved in the buying and selling of inventory, and programmatic technology plays an important role in how advertising is transacted and delivered.
During the sessions, we discuss these relationships and use practical examples to make the subject easier to follow. The objective is to give participants an understanding they can apply when working with CTV, rather than leaving them with a collection of unfamiliar terms.
CTV Programmatic Advertising
CTV Programmatic Advertising is an important part of the training. We examine the relationship of CTV inventory with the advertiser, demand, programmatic, and other parts of the advertising eco-system.
Attendees will understand the relevance of programmatic principles for connected TV and differences between CTV and conventional television advertising. The training session covers issues related to inventory, audiences, advertising delivery, and monetization in the context of programmatic CTV.
Who Is This Training For?
CTV training can be useful for people entering digital advertising as well as professionals already working in programmatic advertising, media, ad operations, publisher monetization or revenue.
Companies can also arrange sessions for their teams. The content can be adapted depending on whether the requirement is a general introduction to CTV or a more detailed look at programmatic CTV and monetization.
Meet Your Trainer
The training is conducted by Tanvi Singh, Founder of AdYield Labs. AdYield Labs has been working in digital advertising and programmatic advertising since 2012 and has served several established organizations in the industry.
That experience is brought into the training through practical discussions and examples. Participants can ask questions about situations they encounter in their work and discuss how the concepts covered in the course relate to actual advertising operations.
Training Format, Fee and Location
The training is conducted online through live sessions. Physical visits are also available for organizations and companies that prefer to have their teams trained in person.
The fee is $300 USD per person, with lower per-person pricing available for groups. The duration and schedule can be discussed according to the participants’ level and the subjects they want to cover.
CTV Advertising Certification of Course Completion
Participants receive a Certificate of Course Completion from AdYield Labs after completing the training. This provides a record of completing the CTV advertising training offered by AdYield Labs and helps trainees prove their expertise.
To know more contact us at:
Phone: +91-9899068784
Email: contact@adyieldlabs.com
FAQs
What is CTV Advertising Training?
CTV Advertising Training helps participants understand connected TV advertising, including CTV inventory, audiences, programmatic buying, ad delivery and monetization.
Who can take the CTV Advertising Course?
The course is suitable for beginners, digital advertising professionals, media teams, ad operations professionals, publishers and people working with programmatic advertising.
Is the CTV Advertising Course available online?
Yes. Training is conducted through live online sessions. Physical training is also available for organizations and company teams.
Is it necessary for me to have previous experience to study CTV advertising?
No, even beginners can begin with basics. Content can be modified for those participants who already have experience with digital or programmatic advertising.
Does CTV Advertising Training teach CTV Programmatic Advertising?
Yes, the training includes an explanation of how programmatic advertising works in the CTV ecosystem and its inventory, demand, audiences, ad serving and monetization.
What is the price of CTV Advertising Training?
The price is $300 USD per person. For group bookings, the price per person comes down depending on the number of participants and training requirements.