Programmatic advertising can be perceived as a complicated topic, especially for those who are new to it. There are certain terms, like header bidding, supply path optimization, demand partners, ad exchanges, etc., which can be confusing for those who are new to programmatic advertising.

In this section of the guide, detailed articles will be available that will teach publishers how programmatic advertising works and how to maximize their ad revenue. Some of the key topics that will be addressed in the guides will include header bidding, programmatic demand, ad inventory optimization, and more.